The Sinus Center Infographic


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Untitled Infographic (2)

Woohoo!! It’s time for #MedicalMonday!

Let’s take a look at some interesting #sinus & #allergy facts! It’s the#season for the #Cold, but do you know the difference between #sinusitis,#allergies and the #commoncold?

A View from All Angles


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This video is part of a video series called “A View from All Angles”, in which Double Board Certified ENT/ Facial Plastic Surgeon, Dr. Robert Guida showcases Before & After images from patients of his.

The importance of this series lies in the fact that viewers can see the work that he has done from every angle, to truly showcase the immense amount of time and effort that goes into every case.

In this particular video, a young girl is featured who suffered from breathing difficulties, and was very self-conscious due to her original appearance. She underwent a functional endoscopic surgery, a septoplasty and rhinoplasty.


Top New York City Double Board Certified ENT Doctor and Plastic Surgeon Dr. Robert Guida speaks about his trademarked RATIONAL RHINOPLASTY


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World renowned plastic surgeon Dr. Robert Guida of New York discusses his love for performing plastic surgery and enhancing the lives of thousands of patients. He relates it to his study of music, particularly Erik Satie, and how each passion is an art form, in its’ own regard.

New York Plastic Surgeon Speaks On Ethnic Rhinoplasty


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Dr. Robert Guida takes a moment to discuss the constant demand for rhinoplasties, including Ethnic Rhinoplasties.





PRLog (Press Release) – Jan. 22, 2014 – NEW YORK — New York, NY- January 21, 2014 – Rhinoplasty is one of the most in-demand cosmetic procedures today. Manhattan-based plastic surgeon, Dr. Robert Guida, recently took a moment to discuss the continuing demand among his patients for the surgery.

“Today, more than ever before, patients of all different ethnic groups are seeking rhinoplasty, to correct nasal imperfections,” Dr. Guida says, “No matter what a patient’s background, they all want the same thing: to look and feel their best.”

Dr. Guida explains that, while cosmetic nasal surgery in this country has traditionally targeted Caucasians, it is currently in great demand among patients of African, Asian, and Hispanic descent. Most patients who seek rhionplasty want to raise a flat bridge, improve enlarged nostrils, raise a flat bridge, or remove nasal humps.

Ethnic rhinoplasty is considered a type of specialty rhinoplasty, according to Dr. Guida. “Special care must be taken to maintain the distinct ethnic features of a patient’s face when reshaping the nose, so their overall facial harmony remains intact,” he explains, “The goal of this surgery is to improve a person’s appearance, while not drastically changing it.”

Dr. Guida adds that a crucial element of his practice is establishing excellent communication with his patients. “I believe it is important for every patient to have a detailed understanding of the procedure prior to surgery,” he says, “This will allow the patient better communicate any specific needs or desires they may have.”

Dr. Guida uses the technology of photographic morphing, so his patients can have a better idea of how their looks will be improved following surgery. During surgery, Dr. Guida combines traditional rhinoplasty techniques with contemporary reconstructive techniques to meet the goals of each patient.

Dr. Guida adds that ethnic rhinoplasty is a highly-customizable procedure, and should never be thought of as a “one-size-fits-all” surgery. “Each nose, like each patient is unique, so every rhinoplasty will be quite different,” says Dr. Guida, “The goal of any rhinoplasty, including ethnic rhinoplasty, is to provide a patient with natural-looking results that help them look and feel more confident.”

Dr. Guida offers plastic surgery consultations in Manhattan. Interested parties are encouraged to contact his offices at 212.871.0900 or

About Dr. Guida

Dr. Robert Guida is a highly respected facial plastic surgeon specializing in facial plastic surgery and nasal surgery. Double board-certified, Dr. Guida earned his medical degree at Hahnemann University School of Medicine in Philadelphia, Pennsylvania. Serving his residencies for Internal Medicine at the Lankanau Hospital and for General Surgery at the Graduate Hospital of the University of Pennsylvania, Dr Guida completed a residency in Otolaryngology – Head and Neck Surgery at the New York Eye and Ear Infirmary in New York City. He then received his fellowship training in Facial Plastic and Reconstructive Surgery at Oregon Health Sciences University.

Working closely with each patient to develop an individualized treatment plan, Dr. Guida performs a wide array of surgical and non-surgical procedures. These include rhinoplasty, nasal reconstruction and facelift surgery, among others. Repeatedly listed in the Castle Connolly Guide of Best Doctors, Dr Guida was also named in New York Magazine’s feature on top “Beauty Doctors” in New York City.

Practicing at 1175 Park Avenue, Suite 1B in Manhattan, Dr. Guida can be reached at 212.871.0900 or

Kate Draws
Robert Guida, M.D., FACS, P.C.

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Have questions about Rhinoplasty? Dr. Guida has your answer!


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Let’s start with some frequently asked questions, to help you get better acquainted with what a rhinoplasty is, and to determine if it would be a good fit for you!

What is a rhinoplasty?

A rhinoplasty, or more commonly known as a nose job, is a cosmetic surgical procedure that is used for correcting and reconstructing the form of the nose.  While it can restore the functions of the nose, it’s generally the procedure known for aesthetic enhancement.  There are two types of surgical rhinoplasty, open and closed, and the non-surgical rhinoplasty option, which is really more of a procedure in which filler is added to the nose.

Open rhinoplasty? Closed? What’s the difference?

An open rhinoplasty is where a small incision is made in the little bit of skin that divides your nostrils known as the columella.  This tiny incision gives way for the surgeon to lift the nasal skin off of the tip of the nose, providing access to the nasal tip cartilages.

A closed rhinoplasty is an approach taken by plastic surgeons, in which surgical incisions are made inside the nostril, rather than on the columella.  While the open rhinoplasty scar is barely visible, a closed rhinoplasty eliminates all possibility of any external scarring.

What’s the recovery like for rhinoplasty?

Like any surgery, rhinoplasty varies from patient to patient.  Some basic similarities do apply to most patients though.

  • When will I be able to go home? Usually, the patient can leave the day of surgery.
  • Can I resume my daily activities when I get home? Most patients will be able to do simple things, such as watch television or answer e-mails.  Nothing too strenuous should be attempted though, and by the following day, the patient will feel much better.
  • How will I look? Am I going to be swollen and bruised? Typically, most rhinoplasty patients will leave the office with a cast on their nose that will remain in place for approximately one week.  The bruising should subside within a 2-week period, and swelling can persist up to 3 months.  However, by the 2nd or 3rd week, about 75% of the nasal swelling will have subsided.

How painful is a nose job?

Again, this varies patient to patient, but the most frequent response from patients is that their rhinoplasty wasn’t as painful as expected.  Most patients report a little discomfort, but that’s usually due to a splint being placed on the nose for a one-week period.  Cold compresses or ice packs can help to reduce any swelling, bruising or pain but if the ice feels uncomfortable, don’t use it as often.

What to Expect After Sinus Surgery


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Wondering what to expect following your sinus surgery?  The recovery from sinus surgery is often painless and many patients can go back to work in just a few days after the procedure.  However, it is important to remember that the beneficial effects of sinus surgery are not immediate.  Following sinus surgery, the interior nasal lining is swollen, which can result in a few functional issues that will be resolved in a few weeks.  The functional issues following sinus surgery include symptoms that may resemble a head cold or sinus infection.  This is attributed to the swelling, coagulated blood and mucus and inside one’s nose.

Read more on what to expect after sinus surgery here.